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Ever since taking the helm as creative director at Dior Homme, Kim Jones, who has been the celeb go-to designer for years, catapulted Dior into the streetwear scene, modernising a brand reminiscent of Alessandro Michele's development of Gucci. Collaborating with Hajime Sorayama, Dior have diversified their product line, a more futurist expression, whilst reintroducing and enhancing monogram patterns of 80s/90s Vintage Diorissimo.
Once making 75% of all Parisian fashion exports, this new revitalisation of the brand with a streetwear attitude is certainly turning heads. Dior continue to maintain their originality and contribution to culture, opening the "Christian Dior: Designer of Dreams" exhibition in a virtual environment.
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